Our purpose
Actively transforming the world by promoting prosperity while protecting our planet and our people.
Our purpose as a company
To provide an intimate customer-diamond connection
We capture your diamond’s journey from the moment of discovery to your special day. Being a Sightholder, we can offer you enhanced, consistent reliability of supply, and assurance in the authenticity and integrity of your diamonds. We also ensure pipeline integrity which results in enhanced reassurance from rough to polished.
Our purpose as a company
To give back more than we take
Through our green initiatives, philanthropy, and alignment with UN’s sustainable goals, we try to give back to the communities in which we operate. We focus on social, environmental, and ethical dimensions such as girl school donations, public school subsidies, blood donation campaigns, tree plantations, and a lot more.
Our purpose as a company
To ensure best practices from mine to retail
Through Blockchain Green technology, we examine the traceability and cost-effectiveness of our products. This ensures transparency and assurance in a B2B and B2C ecosystem.
Our purpose as a company
To provide an intimate customer-diamond connection
We capture your diamond’s journey from the moment of discovery to your special day. Being a Sightholder, we can offer you enhanced, consistent reliability of supply, and assurance in the authenticity and integrity of your diamonds. We also ensure pipeline integrity which results in enhanced reassurance from rough to polished.
Our purpose as a company
To give back more than we take
Through our green initiatives, philanthropy, and alignment with UN’s sustainable goals, we try to give back to the communities in which we operate. We focus on social, environmental, and ethical dimensions such as girl school donations, public school subsidies, blood donation campaigns, tree plantations, and a lot more.
Our purpose as a company
To ensure best practices from mine to retail
Through Blockchain Green technology, we examine the traceability and cost-effectiveness of our products. This ensures transparency and assurance in a B2B and B2C ecosystem.
We believe that the future is green. So is our DNA.
Through our sustainable designs, holistic corporate responsibility, and environment-friendly operations, we aim to make a powerful and positive impact in many ways. We’ve pioneered a sustainable approach by being India’s first carbon-neutral natural diamond company and aim to be a benchmark to pave the way for the rest of the diamond industry.
We are, after all, India’s first carbon-neutral natural diamond company, who also created the country's first gold-level LEED (IGBC) certified diamond manufacturing facility in 2014. In 2019, we were platinum-certified by the Indian Green Building Council (IGBC).
Employee Benefits- Educational Endorsements
- Medical Initiatives
- Awareness and Curing
- Impact Reduction
- Diamond Sourcing